MK Digital would like to introduce our newest accessory kit for photographing jewelery:
This new accessory kit contains a variety of items for producing unique, full-of-color, artistic photographs of your jewelry products and other items.
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MK Digital would like to introduce our newest product photography accessory:
Use this product to provide a full 360-degree view of your products. May be used for producing short video clips of your products, or interactive user-controlled 360 degree product views (Additional software required).
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See map below showing where we’ve shipped our products:
Increase your sales potential through your catalogs and website. Get the right tools and become your own Professional Photographer.Anyone can easily produce high-quality professional photos by using an MK Digital Photography Lighting System. It’s QUICK and EASY to do!
Check out our company booth and products at the the American Academy of Forensic Sciences – AAFS Annual Meeting in Chicago, IL at the Hyatt Regency Chicago (151 E Wacker Dr. Chicago, IL, 60601) from February 21-26, 2011.
Event’s Description
The Academy’s annual scientific meeting is held in February at which time over 500 scientific papers, break fast seminars, workshops, and other special events are presented. The AAFS consists of ten sections representing a wide range of forensic specialties, and the annual scientific meeting gathers these professionals who present the most current information, research, and updates in this expanding field
Visit us through our distributor WB Hunt Photo & Video at booth #325
Learn more: www.aafs.org/aafs-2011-annual-meeting
Contacts:
February 2011 Special – Fall in Love!Need Quality Photographs of your Jewelry?Get the right tools and become your own Professional Photographer. It’s QUICK and EASY to do! Slow economy, bad Sales?Don’t get left Behind, increase your sales potential with beautiful product photos! Now’s the perfect time to start getting the high-quality professional photos you need by using an MK Digital Photography Lighting System. Our products provide you with wrap-around and flicker-free fluorescent lighting, clean white backgrounds, no shadows, no reflections, and no hot-spots; giving you the PERFECT product photography lighting environment and making your job SIMPLE! Learn more by watching our Product Presentation Video. No Photography Experience? – No problem! Our systems are very easy to use, and include a FREE $100 software to edit your photographs. We also offer you FREE and Unlimited Technical Support, so that you get all your questions answered. If you do have photography experience, then this product will make your job that MUCH EASIER. $125 OFF Any Photo-eBox PLUS Complete Photography Package (Photography Light Box + Digital Camera + Accessories).See Packages | Product Tour, How it Works, Sample Photos If you have any questions please give me a call at 1-800-258-6230 Ezequiel Nacach Vice-President |
The Sparkle That Sells
It’s a jewelry salesperson’s dream—seeing that twinkle in a customer’s eye as she turns a diamond ring from side to side in the light of your store, fascinated by the way the stone sparkles and seems to give off a light of its own.
It’s no secret that in the jewelry business, sparkle sells. Think that there’s nothing you can do to help Mother Nature’s creations look their best? The good news is there is—install LED lighting solutions in your display cases, on countertops and in overhead lights.
How Does LED Lighting Make Jewelry Look Better?
Since jewelry only reflects light, rather than producing it, it’s key to have the best-quality lights shining on your merchandise. Our high-quality LED lighting is unparalleled in its similarity to natural sunlight. The intensity, sparkle and brilliance it produces in diamonds is simply revolutionary—and is the best way to display diamonds and other precious stones to the best effect.
What is optimal LED Lighting?
To produce the most brilliance from your stones, use 12 individual sources of hard lighting per foot. Call us today [link to Contact Us] to discuss your particular set-up; our LED lighting solutions [link to LED products page] each contain different amounts of LEDs at different intensities, and we can help select the right product for you.
With these insights into LED lighting benefits and spacing, you can create an in-store environment where your jewelry can truly shine—and sell!
LED Lighting: An Illuminating Investment
When considering LED lighting solutions for jewelry display cases, art gallery lighting or even museum displays, people love the way high-quality LED lights look, as well as their ecological benefits—but they may be put off by the higher initial cost.
The truth is that LED lighting is a money-saving investment over time. By installing LED lighting in display cases, on countertops and as overhead lights, you’ll save money over the next several years:
LED Lighting Lasts Longer
LED lamps last much longer than traditional lighting bulbs. In fact, they have an extra-long life of over 30,000-40,000 continuous hours—that’s about 6-8 years under normal usage conditions! You save big by not having to replace bulbs or lamps as often.
LED Lighting is Cooler
LED lights give off virtually no heat—which means you spend less on air conditioning to keep your store cool.
LED Lighting Uses Less Electricity
LED lighting solutions use just 3% of the electricity of regular halogen bulbs—just 3%! Imagine the difference that would make on your utility bill for running a store full of LED lights compared to your traditional lighting methods.
So don’t put off investing in LED lights. They show off your merchandise with true white, natural daylight-quality light. And their money saving benefits will more than pay off in the long run!
Diamonds and gems are truly some of nature’s most beautiful creations. But under sometimes-lackluster jewelry store lighting, these special stones can look less than the treasures they truly are. Many of our customers are using LED illumination to show off their most stunning pieces—with very profitable results.
We’re proud that top retailers around the world recognize the benefits of high-quality LED lighting. (And there is a difference among LED display lights; read more here. What are stores like Saks 5th Avenue, Bloomingdales, David Yurman, Macys and Neiman Marcus doing that you’re not? They’re using MK Digital Direct’s LED lighting in display cases, on countertops, in overhead lighting and even in hand-held LED illuminators to show off the true value of their jewelry merchandise.
Our Super White LEDs and Natural Daylight LEDs produce the closest approximation to natural sunlight that you can get inside your showcases. The pure tones in gold, platinum and silver appear warm and inviting. Opals, pearls and gemstones give off their true, entrancing colors. And the intensity and sparkle that diamonds reflect under true white LED illumination is nothing short of breathtaking.
See the difference for yourself in these photos comparing LED illumination for jewelry to traditional display lighting. Notice how LED lighting highlights the intricacies of jewelry pieces that traditional lighting allows to fade into the background. Notice how the colors in gems pop and sparkle. And only LED illumination can truly showcase the prismatic effect of the full range of the spectrum dancing throughout a diamond.
When a diamond ring looks like it’s worth it’s price tag, customers will be much more likely to buy—because they can see that they’re getting their money’s worth. LED illumination in your showcases, on countertops or over jewelry counters is an investment that will pay dividends, as it shows off the value and true beauty inherent in your diamond, precious metal and gemstone jewelry.
Many salespeople can sympathize with long days spent at the jewelry counter, nearly overheating under the banks of traditional display lighting meant to show off the diamonds, gemstones and other merchandise. Traditional lighting is hot, uses a fair amount of electricity and still comes out looking yellow and flat—not the most flattering to your diamonds (or customers!)
The use of LED lighting in retail displays, museum collections and art galleries is a growing trend, especially in European retail, gallery and museum settings. More than a fad, it’s a smart business decisions for several reasons:
Energy Savings
LED lighting uses just 3% of the electricity of traditional halogen lights. Just 3%! Imagine how that reduction in electricity use could lower your store’s utility bill each month. And because LED illumination gives off almost no heat, you’ll save again on air conditioning costs to keep your store—and your customers—cool.
Excellent Light Quality
Our LED lighting solutions offer natural daylight-quality white light that recreates the effect of sunlight. If you’ve ever watched a diamond ring sparkle in the sun, you know that for showing off the detail and beauty of diamonds and gems, nothing compares to the clean white light of high-quality LED illumination. But the key here is high-quality; read more to learn about why it’s important to make sure you’re getting quality manufacturing LED lights and true white light.
Generates Less Heat
Unlike traditional lighting, LED illumination operates at a low temperature and generates virtually no heat. They’re comfortable to work under, help reduce cooling costs, and don’t produce heat that can prematurely age jewelry.
Ecologically Responsible
The extra-long life of LED bulbs makes them an earth-friendly lighting choice for retail displays. With over 30,000 to 40,000 hours of continuous operation, you can focus on increasing sales rather than changing your light bulbs—which brings us to the last and perhaps most important point…
Increasing Sales
It’s undeniable: when diamonds, gems and other pieces sparkle, dance and seem to come to life with brilliance, customers take notice. LED illumination offers maximum sparkle and true-color boosting for your most intricate items. LED lighting solutions from MK Digital Direct are the only ones that can help your customers truly see the $10,000 worth of value in that $10,000 diamond ring in your display case.
For all of these reasons and more, LED illumination in jewelry stores, retail shops, museums and art galleries is a trend that is here to stay. To learn more about the benefits of LED lighting, click here and then check out our full selection of LED lighting solutions to find one that’s right for you.
Is Your Store Lighting Still in the Dark Ages? The LED Illumination Trend
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