MK Digital Direct's Blog

Hi everybody again .

We all know by now, or we should know that a marketing campaign to sell any product it’s not just having a web site, do some advertising on TV or magazine, to promote and discount an item with fliers or to pay millions on Google ads, to sell that item, a good marketing strategy for any product, I mean any; cheap, expensive, needed or superfluous, very nice finish or medium rare cook, needs to start with us convinced that there is a potential market out there willing to buy it, or you need to create that market, or at least you need to create  the need for your product or service.

Even if you manufacture at once millions of parts, or a few prototypes to study the market, you need to make the world know that you and your product exist, and that your product will do a benefit or something to that end user if he or she buys it.

We constantly see on the TV, the web or magazines all kind of products from expensive jewelry to diet pills, from luxury fast sport cars to cheap lip balm, from high end wines food and restaurants to fast food restaurants and even cow manure for sale, all is out there.

Note: A marketing program can be very expensive or very cheap depend on your budget, your product target end user and how many people you want to know you and your magnificent one size shoe fits all? Why not? Nobody that I know will not want one for him, her, the kits and maybe the dog. There are many crazy products out there why not your fantastic shoe.

Marketing is not free, even a basic web site, with a simple shopping cart, and some time righting all the product information will cost you time and money, and time is also money.

Maximum first and most important thing to do after you have your fantastic product ready to be sold: You need excellent pictures, unless you have a retail store or you send out samples of your products to potential customers, You will promote your product by showing excellent pictures of your items so please understand, put attention, you are selling ………………………………….

Pictures

At this time potential customers are only seeing a picture.

The product must be perfectly clean and looking attractive to the buyer, without showing defects, finger prints and not broken parts, even if for you the use and properties are logic of use and the benefits of your product nobody else knows it. Be specific and very descriptive when promoting the products emphasize the Benefits of having your product, not get stock with much technical and engineering description if it’s not needed at this stage.  Do not lie of offer miracles, always be honest. You may pull out one or two sells of expensive Martian brain stimulator electrodes with magic dream controller……. But if it does not work at all or partial after reading all the manual and use suggestions, you are out of the market. News of BS products runs fast over the web sites.

Pictures for web use, magazine, fliers, etc.

Always have the product ready as we mention before.

Use always contrasts backgrounds to enhance the contrast between the product and the surroundings.

Position the product in a symmetric look with the point o view of the buyer. Forget that you are the seller photograph the product at different angles like you are the buyer and you need that picture to make you to buy the product.

Be original and creative if you can.

Buy, lease, rent, still or hire a good lighting system or photographer (if you can pay it and the product deserves it)

Take the picture at the highest resolution your camera can give you. Use the proper color temperature of light so you have the best and accurate color of the item when you see it on the computer screen, of after printing a run test.

On the internet you will never control the setting on the computer TV or monitor of the millions of people looking at your product, some will see your product greener, or more blue, or magenta or yellow or black and white or some will not see nothing if they are visual impaired, but somebody near them will explain if your product is ok to buy or not.

If you do very tight close up photography remember to either turn off the fans on your light box, and to be in a steady floor where the outside trucks or cars do not shake the entire building, on macro or close up photography the slightest vibration will make your product look fuzzy or out of focus. Also remember that the closer you are to an item the lees depth of field you have, think as a microscope, when looking at it if you move the focusing knob even a millimeter all goes out of sharpening and focus. So you end up with focusing on one place and not on other.

Trust your instincts, if you like your pictures and the way the product looks leave it that way do not over do it.

Simple its better

Please contact us and give us your input or needs, maybe I can help you.

Ruben Neuman

neumanr Marketing Tips

HI everybody:

Today I will show you how to send your pictures using your email account to possible customers, vendors, fiends etc.

Things you need to have.

An email account for example: Hotmail, yahoo mail, Google mail, or your own company email. If you do not have one already setup, get one is free and also very easy to sign for it.

On your computer, you need to have one folder containing your pictures or images. If you do not have one already, create one on your desktop. On windows just right click your mouse at your desktop and select new, folder, select the name, and that’s it.

Basic Steps

I am assuming that you already have beautiful pictures saved on your photography or picture file, if not, do not send them, you don’t want to share ugly pictures with everyone  on the web, fix them or if you can’t take new ones. The quality of pictures you send needs to be of  the same quality of those you will receive from someone and  buy a product from them because the picture invite you to do it.

If you have beautiful pictures let’s move forward.

Open your email software; I will work with hotmail for example.

First select New to create a new e mail.

Second on the TO: selection space, write the correct email address of the people you want to send the e mail. You can add more than one e mail address if you need, and send copies of the mail to somebody else.  Just click Cc: on the top screen.

Very important fill the subject line with brief information of your e mail. Many people erase their e mails without even open them if the comes empty.subject  write all the information you need to supply to the person(s) receiving the mail(s).

Third, at the top of the page select the word Attach, this will open a small box below the Subject selection space that reads Browse.

Fourth, Click on the Browse box and look for archive that contains the image (s) you want to send. You can select them the by the description you wrote for the picture, or by the image itself. Click on it twice to select it, if you need to send more than one image repeat the Browse steps.

Fifth, click the send button and that is it.

If you have problems sending large image size pictures you need to reduce them prior to send them. Use the software you use to adjust the picture quality to reduce the image. Always keep the original file and reduce a copy of it so you do not lose your large image.

Good luck

Ruben Neuman

neumanr Photography Tips & Tutorials

Hello to every one:

Today I want to share on a simple way to obtain beautiful pictures of rings using simple and cheap easy to found products.

Of course you need to have a good Photo-eBox lighting system, and a reliable digital camera.

If you need more information on the type of camera you need, the proper accessories and a good all-in-one photography lighting system please

Let’s start.

Materials we need.

1-    Any non reflective piece of fabric. Sued, velvet, heavy cotton, etc.

2-    A piece of Styrofoam.

3-    One plant decoration pin, or any pin used to hold jewelry to portable displays.

4-    A ring.

5- Some decorative items if you want to decorate your picture.

Here you can see the 3 items used for this picture

Steps for how to photograph a ring with a textile background

1. Place the fabric inside the photo e box; you can use just a partial section of it

2. Cover the Styrofoam with part of the fabric. So you can hide it

3.Using the pin hold the ring in place by pushing it trough the fabric until is secure on the Styrofoam.

Decorate the surroundings, zoom in and arrange your picture, adjust your shutter speed to properly light the picture and…. “click”  you have a nice picture in seconds.

You can retouch, crop, and arrange the image, to be used in your web page, catalog or mailers using various software’s. Or one provided with the photo e box.

Finished Photograph of the Ring

Experiment with several fabrics, rings, positions of the rings; make one or two level pictures etc. do whatever you like this is your picture and you are the creator of it.

Many people worry that all pictures on the web need to have a white background that is not true a dark background will always give you more contrast to your jewelry and more presence remember when you sell online:

You are selling pictures not jewelry

So have fun and sell more.

Ruben Neuman

neumanr Jewelry Photography

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