Hi everybody again .
We all know by now, or we should know that a marketing campaign to sell any product it’s not just having a web site, do some advertising on TV or magazine, to promote and discount an item with fliers or to pay millions on Google ads, to sell that item, a good marketing strategy for any product, I mean any; cheap, expensive, needed or superfluous, very nice finish or medium rare cook, needs to start with us convinced that there is a potential market out there willing to buy it, or you need to create that market, or at least you need to create the need for your product or service.
Even if you manufacture at once millions of parts, or a few prototypes to study the market, you need to make the world know that you and your product exist, and that your product will do a benefit or something to that end user if he or she buys it.
We constantly see on the TV, the web or magazines all kind of products from expensive jewelry to diet pills, from luxury fast sport cars to cheap lip balm, from high end wines food and restaurants to fast food restaurants and even cow manure for sale, all is out there.
Note: A marketing program can be very expensive or very cheap depend on your budget, your product target end user and how many people you want to know you and your magnificent one size shoe fits all? Why not? Nobody that I know will not want one for him, her, the kits and maybe the dog. There are many crazy products out there why not your fantastic shoe.
Marketing is not free, even a basic web site, with a simple shopping cart, and some time righting all the product information will cost you time and money, and time is also money.
Maximum first and most important thing to do after you have your fantastic product ready to be sold: You need excellent pictures, unless you have a retail store or you send out samples of your products to potential customers, You will promote your product by showing excellent pictures of your items so please understand, put attention, you are selling ………………………………….
Pictures
At this time potential customers are only seeing a picture.
The product must be perfectly clean and looking attractive to the buyer, without showing defects, finger prints and not broken parts, even if for you the use and properties are logic of use and the benefits of your product nobody else knows it. Be specific and very descriptive when promoting the products emphasize the Benefits of having your product, not get stock with much technical and engineering description if it’s not needed at this stage. Do not lie of offer miracles, always be honest. You may pull out one or two sells of expensive Martian brain stimulator electrodes with magic dream controller……. But if it does not work at all or partial after reading all the manual and use suggestions, you are out of the market. News of BS products runs fast over the web sites.
Pictures for web use, magazine, fliers, etc.
Always have the product ready as we mention before.
Use always contrasts backgrounds to enhance the contrast between the product and the surroundings.
Position the product in a symmetric look with the point o view of the buyer. Forget that you are the seller photograph the product at different angles like you are the buyer and you need that picture to make you to buy the product.
Be original and creative if you can.
Buy, lease, rent, still or hire a good lighting system or photographer (if you can pay it and the product deserves it)
Take the picture at the highest resolution your camera can give you. Use the proper color temperature of light so you have the best and accurate color of the item when you see it on the computer screen, of after printing a run test.
On the internet you will never control the setting on the computer TV or monitor of the millions of people looking at your product, some will see your product greener, or more blue, or magenta or yellow or black and white or some will not see nothing if they are visual impaired, but somebody near them will explain if your product is ok to buy or not.
If you do very tight close up photography remember to either turn off the fans on your light box, and to be in a steady floor where the outside trucks or cars do not shake the entire building, on macro or close up photography the slightest vibration will make your product look fuzzy or out of focus. Also remember that the closer you are to an item the lees depth of field you have, think as a microscope, when looking at it if you move the focusing knob even a millimeter all goes out of sharpening and focus. So you end up with focusing on one place and not on other.
Trust your instincts, if you like your pictures and the way the product looks leave it that way do not over do it.
Simple its better
Please contact us and give us your input or needs, maybe I can help you.
Ruben Neuman
neumanr Marketing Tips
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